Hi, I'm Lia Zefir — Senior Art Director, based in Paris, France. I design concept-driven brand experiences across dimensions — identity, space, print, digital and motion. Worlds shaped by strategic intention, layered meaning and craft.
Branding. Design. Consciousness.
Welcome
to my a-door-able atelier!
Branding. Design. Consciousness.
Scroll in.
Creation is my lifelong adventure —
a space where ideas appear, connect and take form. With intention and direction, energy becomes structure — and structure becomes experience.
The process is joyful and alive.
This is creation — the flow of life.
Projects &
Case Studies
Book in motion
Showreel 2021
Café & Bakery Projects
Provence Bakery, Airport Bistro, Josephine Bakery, Café Goldmark
AP Construction
Branding, logo & visual identity, website, exhibition stand kit
BlablaCar
Trace concept - mood board, plan
Iris Eve Fonte Astrology
Branding, logo & visual identity, website, social media kit, digital products
Appstar
Branding, logo & visual identity, online meeting platform design, ui/ux, website & app
What I Bring
Core idea expressed across every dimension and platform with coherence and resonance.
Cross-Dimensional Brand Thinking >
The scalable systems that organise meaning — the strategic structure behind the brand.
Brand Strategy >
From first spark to final expression — visual language guided across all media.
Art Direction >
Original ideas shaped with intention — layered, meaningful, directional.
Concept & Narrative >
From logo to guidelines — character across every touchpoint.
Identity Systems >
Brand systems extended into physical space — 3D concept, stands, signage and decor.
Brand Environments >
From form to surface — designed to communicate and perform.
Print, POS & Pack >
Interfaces, interactive experiences and platforms — intuitive and aligned.
Digital Experience >
Motion graphics, video and animation — rhythm, timing, movement.
Motion Design >
I design with production awareness — concepts that are buildable, not just beautiful.
Craft & Production >
Working in English, French and Hungarian.
Multilingual >
What Clients Say
“With outstanding creativity, Lia quickly captures the essence of every project, which she illustrates with a number of excellent and spectacular ideas.”
Boglarka Markus — Caffé Brio
What Clients Say
“Her deep understanding of the market needs and unique sense of beauty always ended up in the best possible result.”
Andrea Tuskan — La Lorraine Bakery Group
What Clients Say
“I worked several times together with Lia, every time I was amazed by her creative, artistic and the same time professional way of thinking.”
Erika Szabo Hairstylist
What Clients Say
“Lia is a very professional, well prepared and full of ideas. She always paid close attention not only to the ideas but also to the details of the implementation.”
Gergely Korinek — Senior Frontend Developer
What Clients Say
“Thanks to her wide range of interests - Lia often came up with fresh creative solutions that went beyond the client's expectations.”
Péter Bendegúz — Senior Compositor
What Clients Say
“If you are looking for someone with outstanding art direction skills Lia is the First Choice.”
Katalin Halusz — Atlantic Star
Concept is the force. Everything follows.
