Hi, I'm Lia Zefir — Senior Art Director, based in Paris, France. I design concept-driven brand experiences across dimensions — identity, space, print, digital and motion. Worlds shaped by strategic intention, layered meaning and craft.
Featured Projects
Book in motion
Showreel 2021
Café & Bakery Projects
Provence Bakery, Airport Bistro, Josephine Bakery, Café Goldmark
AP Construction
Branding, logo & visual identity, website, exhibition stand kit
BlablaCar
Trace concept - mood board, plan
Iris Eve Fonte Astrology
Branding, logo & visual identity, website, social media kit, digital products
Appstar
Branding, logo & visual identity, online meeting platform design, ui/ux, website & app
What I Bring
Core idea expressed across every dimension and platform with coherence and resonance.
Cross-Dimensional Brand Thinking
The scalable systems that organise meaning — the strategic structure behind the brand.
Brand Strategy
From first spark to final expression — visual language guided across all media.
Art Direction
Original ideas shaped with intention — layered, meaningful, directional.
Concept & Narrative
From logo to guidelines — character across every touchpoint.
Identity Systems
Brand systems extended into physical space — 3D concept, stands, signage and decor.
Brand Environments
From form to surface — designed to communicate and perform.
Print, POS & Pack
Interfaces, interactive experiences and platforms — intuitive and aligned.
Digital Experience
Motion graphics, video and animation — rhythm, timing, movement.
Motion Design
Technical feasibility built into every concept — from idea to real-world delivery.
Craft & Production
Working in English, French and Hungarian.
Multilingual
Concept is the force. Everything follows.
